What question should you ask?
Use the kind of question a buyer asks before they know which business to choose. A good test includes the category, a meaningful constraint, and—when relevant—the location.
“What are the best [service providers] for [type of buyer] who need [important outcome or constraint] in [market]?”
Avoid asking for your company by name. That tests whether the engine can retrieve you, not whether it recommends you during genuine discovery.
How do you run the 60-second test?
- Open the AI tool in a fresh conversation.
- Ask one representative buyer question.
- Note every company named in the initial answer.
- Open the cited sources and look for the evidence behind the shortlist.
- Repeat the exact question in a second engine.
What should you record?
Was your business named at all?
Where did it appear in the shortlist?
Was the business represented accurately?
Which pages and third-party sources supported the answer?
The most useful result is not simply yes or no. A missing brand, an inaccurate description, and an uncited mention are different problems with different next steps.
What can this quick test prove?
It can reveal a visible gap; it cannot establish a stable market-wide score. Answers may vary by engine, time, location, account context, and prompt wording. A proper baseline uses a fixed prompt set and repeated measurements.
Use the fast check to find the question. Use a tracked benchmark to prove whether the answer is changing.
Want a second pair of eyes? Send GetBorvis your site for a free visibility check.