Insights
No filler. Just useful answers about search and AI visibility.
Tests, research, and working models designed to help you make a better decision, not keep you scrolling.
GetBorvis / Organic visibilityEach guide answers one specific question, shows where the evidence came from, and explains what is worth doing next. No recycled listicles. No invented ranking secrets.
Does llms.txt actually do anything yet?
A real proposal solving a real problem, and no published evidence that it makes AI recommend your business. Both things are true.
Read the guide ↗Find out if AI recommends your business in 60 seconds.
A simple check that shows whether your brand enters the shortlist when a buyer asks for options.
Read the guide ↗Measure AI visibility with a prompt set, not a hunch.
How to build a fixed prompt set, control for the things that quietly fake your results, and tell real movement from noise.
Read the guide ↗Does your business need GEO? Run it through four gates first.
Three of the five outcomes are "not yet". The test we use before quoting for a programme, with the evidence to record at each gate and a downloadable worksheet.
Read the guide ↗Can Bing help you appear in ChatGPT search?
A practical test using Bing Webmaster Tools, IndexNow, and OAI-SearchBot, without pretending it is a shortcut.
Read the guide ↗If a claim sounds certain, the evidence should be visible.
Platform documentation is treated as fact. Vendor research is labelled as research. Observed patterns are presented as interpretation, not dressed up as secret ranking factors.
Why GetBorvis works this way ↗