Insights

SEO and AI search insights and original research

38
articles, studies and guides
5
datasets and templates to download
Every
claim labelled with its source

Guides and studies on how Google and AI tools find, choose and cite businesses, most of them built on data we collected ourselves. Each one answers a single question and shows where its evidence came from.

GetBorvis / Organic visibility
Research library Sample view
08guides
SEO systemsPass
GEO signalsPass
Answer designReview
TechnicalContentAuthorityAI
What gets published

Each guide answers one specific question, shows where the evidence came from, and explains what is worth doing next. No recycled listicles. No invented ranking secrets.

Start hereChoose the question you are trying to answer.
01Why are we not ranking?SEO systems ↗02Why does AI ignore us?AI visibility ↗03What should we fix first?The method ↗
Reality check6 min read

Does llms.txt help AI visibility? Adoption is real. The benefit is not proven.

A real proposal solving a real problem, and no published evidence that it makes AI recommend your business. Both things are true.

Read the guide ↗
Field test5 min read

How to check whether AI recommends your business in 60 seconds.

A simple check that shows whether your brand enters the shortlist when a buyer asks for options.

Read the guide ↗
Method7 min read

Measure AI visibility with a prompt set, not a hunch.

How to build a fixed prompt set, control for the things that quietly fake your results, and tell real movement from noise.

Read the guide ↗
Decision guide10 min read

Does your business need GEO? Run it through four gates first.

Three of the five outcomes are "not yet". The test we use before quoting for a programme, with the evidence to record at each gate and a downloadable worksheet.

Read the guide ↗
Experiment6 min read

Can Bing help you appear in ChatGPT search?

A practical test using Bing Webmaster Tools, IndexNow, and OAI-SearchBot, without pretending it is a shortcut.

Read the guide ↗
How claims are handled

If a claim sounds certain, the evidence should be visible.

Platform documentation is treated as fact. Vendor research is labelled as research. Observed patterns are presented as interpretation, not dressed up as secret ranking factors.

Why GetBorvis works this way ↗
Initial review

Put this research to work on your website.

Send your website and tell us what you sell. We apply the same checks we use in our studies, and tell you what matters for your buyers.

  1. 01
    The one issue holding the site backNot a list of everything a crawler can flag.
  2. 02
    The evidence behind itWhat we saw, where, and the source we checked it against.
  3. 03
    A next step sized to the problemSometimes a small fix. Sometimes no project at all.
Where every engagement startsRequest an initial review
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